Thursday, June 14, 2012

Book Expo America

Last week I was in New York and attended BookExpo America. This is the largest book expo of it’s kind. Each year that I attend, it seems like more and more authors are attending these shows. When I speak to groups I am often asked about book publishing, self-publishing and e-books. I always give the same advice, every time I am asked.
Today there are more opportunities than ever to publish your own book. If you have something to say, you should write a book, it is a great learning experience and helps you clarify your ideas and thoughts, just like journaling.
Having said that, writing the book is the easy part. Once you write the book, if you think the large publishing houses will listen, give you the time or day or be interested, your dreaming, unless you are in the news, famous or a politician. If your famous, they will seek you out, otherwise you will need to sell them on the idea.
Marketing your new book, trying to get a publisher to look at your manuscript is the most difficult part. If you are determined or have a unique marketing plan, you will succeed and you will feel a special satisfaction, but it takes a lot of hard work.

Monday, June 11, 2012

New Media Seminar - New York NY

Life Coach Media was pleased to sponsor the Talkers 2012 New Media Seminar in New York on June 7th, 2012. Life Coach Media provided the convention welcome bags, and several gifts for the attendees. At the lunch break, I looked around and all I could see was a sea of blue Life Coach Media tote bags. This event was amazing. I look forward to sponsoring the October West Coast New Media Seminar.

New Media Summit - Jeff Wasserman

On Thursday, June 7th Jeff Wasserman attended the New York Talkers Conference, currently known as the New Media Seminar. As Michael Harrison, founder of Talkers, New Media is now old. When Jeff started in the media business, everything was print, audio and film. Several years ago, the digital age came about. Today, everything is digital and on line. The word Radio is slowly being replaced by Media and Talk Radio is now referred to Talk Broadcasting or Talk Media.

The best part of the Talkers Conferences is the time set aside to meet and greet, to visit with old friends in the business and meet new ones. Talkers is hosting a west coast event in October in Los Angeles and Jeff will be there.