Life Coach Media Billboards

If you travel north or south on I-75 through south Georgia, you are sure to see Jeff Wasserman's new billboards promoting Life Coaching.

The theme is Call, Ask and Listen to Jeff.

Jeff is promoting his internet radio show, Life Coach Radio Show.  The new billboards have caught the attention of several people who are starting to recognize Jeff as the Voice of Life Coaching.

Jeff's other boards all have a message.  This board connects Jeff, Life Coaching and the microphone represent the radio show.  Jeff will help you deal with issues, troubles, problems, challenges and questions.  As the new Merriam Webster Dictionary states, Life Coaches are advisers who helps people make decisions, set and reach goals and deal with problems.

Jeff's newest board, promotes the 2013 Life Coach Tour.  With the news that Merriam Webster Dictionary acknowledges Life Coaches, the 2013 Life Coach Tour should be a huge success.

To learn more about Jeff's 2013 tour and his internet radio show, visit Life Coach Media.



Life Coach added to the dictionary in 2012

Life Coaching has been around for about 25 years.  More and more I see the word Life Coach used in the media, advertising and in modern day conversations. 

An interesting dispute has been taking place for the past 10 years in the Life Coach profession.  Before the ICF, ( international coaching federation) appointed themselves as the "authority" for the coaching profession, Life Coaches helped people make decisions, set and reach goals and handle problems.

For fear of being classified as a therapist without a license, the ICF determined that coaches will not give advice and this will become the distinction between a Life Coach and a therapist.

With the power and funding behind them, the ICF has taken on a monumental task of creating an "authority" over the profession and lay the groundwork for another regulated profession, exactly like the NCTMB did with massage therapy.  First the NCTMB lobby states to enact a strict regulation and state licensing and you guessed it, the NCTMB offers the testing for a fee.

The ICF is now doing the same thing, almost step by step.  I know coaches who have been coaching for years, have large practices and are not "certified" by the ICF, and they do not follow the ICF regulations.

I remember one time when I had my radio program on WGUN 1010 AM here in Atlanta back in 2003 - 2004, I asked a few local coaches to come on my program.  Some said they would not be able to appear on my show, because they are ICF coaches and I "advise" people on the air. 

Today Merriam Webster Dictionary announced several new additions to the Collegiate Dictionary and for the first time ever, Life Coach was added.  Here is the definition in the new Merriam Webster Dictionary.

Definition of LIFE COACH

: an advisor who helps people make decisions, set and reach goals, or deal with problems

 

I am not sure how the ICF will officially react to this definition, but I noticed on line several comments from ICF coaches who find fault with the definition of a Life Coach in the new dictionary.

 

Until such time as the government recognizes the ICF as the "authority" over the profession, I guess we will have to use the definition in the Merriam Webster Dictionary.

 

Funny thing about the massage therapy profession, in 2007, a new association was formed, the Federation of State Massage Therapy Boards.  They also issue testing which is used for testing purposes.

 

 

Book Expo America



Last week I was in New York and attended BookExpo America. This is the largest book expo of it’s kind. Each year that I attend, it seems like more and more authors are attending these shows. When I speak to groups I am often asked about book publishing, self-publishing and e-books. I always give the same advice, every time I am asked.

Today there are more opportunities than ever to publish your own book. If you have something to say, you should write a book, it is a great learning experience and helps you clarify your ideas and thoughts, just like journaling.

Having said that, writing the book is the easy part. Once you write the book, if you think the large publishing houses will listen, give you the time or day or be interested, your dreaming, unless you are in the news, famous or a politician. If your famous, they will seek you out, otherwise you will need to sell them on the idea.

Marketing your new book, trying to get a publisher to look at your manuscript is the most difficult part. If you are determined or have a unique marketing plan, you will succeed and you will feel a special satisfaction, but it takes a lot of hard work.



New Media Summit - Jeff Wasserman

On Thursday, June 7th Jeff Wasserman attended the New York Talkers Conference, currently known as the New Media Seminar. As Michael Harrison, founder of Talkers, New Media is now old. When Jeff started in the media business, everything was print, audio and film. Several years ago, the digital age came about. Today, everything is digital and on line. The word Radio is slowly being replaced by Media and Talk Radio is now referred to Talk Broadcasting or Talk Media.

The best part of the Talkers Conferences is the time set aside to meet and greet, to visit with old friends in the business and meet new ones. Talkers is hosting a west coast event in October in Los Angeles and Jeff will be there.

 

 

2012 Life Coach Road Trip update

The 2011-2012 Life Coach Road Trip has traveled over 5,000 miles since leaving Dahlonega Georgia in August 2011.  The road trip has traveled to Las Vegas, on to Los Angeles and is currently in Tuscaloosa Alabama, heading back to Dahlonega Georgia.  The Life Coach Road Trip will be heading to Florida in March and up the eastern seaboard in September. 

If you would like to follow the Life Coach Road Trip, visit Facebook.com/LifeCoachMedia



Jeff Wasserman quoted on Restaurant Business

Jeff Wasserman was quoted last week on Restaurant Business's, Monkey Dish.  Click on the link to read the article.

Click to read the article.





2011 Life Coach Road Trip

The 2011 Life Coach Road Trip started out in Dahlonega Georgia.  Jeff Wasserman started out on the Life Coach Bus on August 22nd and headed west.  In October 2011, Jeff spent three weeks in Southern California.  Jeff met with people who could use some coaching.

Jeff shared his ideas, understandings and philosphys on life.  Jeff shared how coaching can change your life.

The 2012 Life Coach Road Trip will head east.

If you are interested in learning more about the 2011-2012 Life Coach Road Trip, please visit http://www.lifecoachmedia.com/.



2011 Southern California Regional Talkers Forum

Jeff Wasserman attended the 2011 Talkers Southern California Regional Forum for talk media industry guests.  The event was amazing, Mayor Antonio Villaraigosa of Los Angeles spoke on the success of Los Angeles in the past few years.  Larry King shared some great stories about his early days in radio and Bill Handle of KFI shared some stories about the future of talk radio. 

As expected, the conference was centered around networking and eating, breakfast and lunch was provided by The Original Bagel Company.

Newcomer Andy Dean with Premiere Networks, shared a few remarks and surprised the audience.  Andy was attempting to do comedy and be funny, but his jokes did not go over well with the audience.  Norm Pattiz, founder of Westwood One and now the CEO of Courtside Entertainment spoke about his early years in radio and the success of Westwood One.

A special Thank You to Michael Harrison of Talkers Magazine.  Michael along with his wife, son and staff did a great job putting this event together.  Michael believes local, low cost, regional forums will be the way of the future and I must agree, the day of the 3 day, national conventions are on the way out. 

This event cost guests, nothing other than their time. This is sure to be the future of regional conferences.



Talk Radio's West Coast Forum October 20th, 2011

Talkers Magazine is proud to announce the Los Angeles Regional Talkers Forum.  For the first time, Talkers Magazine is offering a west coast talk radio forum.  Life Coach Media and Jeff Wasserman is proud to be a sponsor of the new Talkers LA Forum.

The new LA Regional Talkers Forum will be held on October 20th, 2011 from 9 am till 3 pm.  The Talkers Forum will be held at the LA Press Club in the Steve Allen Theater.



The Life Coach Bus will be at the LA Regional Talkers Forum